Privacy Policy

1. Introduction

South Coast Investments Ltd ("we", "our", or "us") is committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, and protect your personal information when you use our website or services.

We are a data controller for the purposes of the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018. Our registered office is at 123 High Street, Southampton, SO14 2AA.

2. Information We Collect

Personal Information

When you request a home visit or contact us, we may collect:

• Name and contact details (email address, phone number, postal address)
• Information about items you wish to sell
• Communication preferences
• Any other information you choose to provide

Technical Information

We automatically collect certain information when you visit our website:

• IP address and browser type
• Pages visited and time spent on our site
• Referring website or source
• Device and browser information

3. How We Use Your Information

We use your personal information for the following purposes:

• To provide home visit services and respond to your enquiries
• To arrange home visits or appointments
• To process transactions and make payments
• To send service-related communications
• To improve our website and services
• To send marketing communications (with your consent)
• To comply with legal obligations

4. Legal Basis for Processing

We process your personal information based on the following legal grounds:

• Contract: To fulfill our contractual obligations when providing services
• Legitimate Interest: To operate our business, improve our services, and prevent fraud
• Consent: For marketing communications and non-essential cookies
• Legal Obligation: To comply with applicable laws and regulations

5. Data Sharing and Disclosure

We do not sell your personal information. We may share your information with:

• Service providers who help us operate our business (e.g., payment processors, email services)
• Professional advisers (e.g., lawyers, accountants, auditors)
• Law enforcement or regulatory authorities when required by law
• Potential buyers in the event of a business sale or merger

6. Data Security

We implement appropriate technical and organizational measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. These measures include:

• SSL encryption for data transmission
• Secure servers and databases
• Regular security assessments
• Staff training on data protection
• Access controls and authentication

7. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes outlined in this policy or as required by law. Generally:

• Customer data: 7 years after the last transaction
• Marketing data: Until you unsubscribe or 3 years of inactivity
• Website analytics: 26 months
• CCTV footage: 30 days

8. Your Rights

Under UK GDPR, you have the following rights:

• Access: Request a copy of your personal information
• Rectification: Correct inaccurate or incomplete information
• Erasure: Request deletion of your personal information
• Restriction: Limit how we process your information
• Portability: Receive your data in a portable format
• Objection: Object to processing based on legitimate interests
• Withdraw consent: Withdraw consent for processing

To exercise these rights, contact us at privacy@southcoastjewellers.com or call 07380428505.

9. Cookies

Our website uses cookies to improve your experience. We use:

• Necessary cookies: Essential for website functionality
• Analytics cookies: To understand website usage (with consent)
• Marketing cookies: For advertising and remarketing (with consent)
• Functional cookies: To enhance user experience (with consent)

You can manage your cookie preferences through our cookie consent banner or browser settings.

10. Third-Party Links

Our website may contain links to third-party websites. We are not responsible for the privacy practices of these external sites. We encourage you to read their privacy policies before providing personal information.

11. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of any significant changes by posting the new policy on our website and updating the "Last updated" date.

12. Contact Information

If you have questions about this Privacy Policy or our data practices, contact us:

You also have the right to lodge a complaint with the Information Commissioner's Office (ICO) if you believe we have not handled your personal information appropriately. Visit ico.org.uk for more information.